OUR BRAND STORY
34 YEARS OF HELPING PEOPLE CARE FOR THE CLOTHES THEY LOVE
Total Wardrobe Care is a British wardrobe care company founded by wardrobe expert Julia Dee.
For more than 34 years, we’ve been helping customers protect, organise and preserve the clothes they love through expert wardrobe care, natural moth prevention, clothing storage solutions and garment care products.
What makes us different is simple.
Before Total Wardrobe Care became a product brand, it was decades of hands-on experience working directly with wardrobes, garments and clients. Through tailoring, alterations, wardrobe organisation and clothing care, founder Julia Dee developed a deep understanding of how clothes are worn, stored, damaged and preserved.
Today, that expertise sits at the heart of everything we do.
Whether you’re protecting cashmere from moths, storing seasonal clothing, organising a wardrobe or looking for natural garment care products, our mission remains the same:
To help your clothes last longer.
OUR PURPOSE
Total Wardrobe Care was founded by Julia Dee after years spent helping clients get more from their wardrobes.
As a tailor, alterations specialist and wardrobe consultant, Julia repeatedly encountered the same challenges. Beautiful garments were being damaged by clothes moths. Cashmere was being stored incorrectly. Wardrobes were overcrowded. Valuable clothing was being forgotten, neglected or replaced unnecessarily.
Clients weren’t just asking for alterations. They were asking for advice. How should clothes be stored? How can moth damage be prevented? Which hangers are best? How do you care for natural fibres? How do you create a wardrobe that works?
Over time, these conversations revealed a gap in the market. There was plenty of fashion advice available, but very little practical expertise on how to care for clothing once it entered your wardrobe.
Total Wardrobe Care was created to change that. Today we combine expert knowledge with carefully selected products designed to help customers protect, organise and preserve their wardrobes for years to come.
WHY WE'RE DIFFERENT
Many wardrobe care brands sell products.
We started with expertise.
For more than three decades, we’ve worked directly with garments, fabrics, wardrobes and customers, helping solve real-world clothing care challenges every day.
That experience has taught us something important: Looking after clothes isn’t complicated when you understand how they behave.
Every product we create or recommend is designed to solve a genuine wardrobe problem, whether that’s preventing moth damage, protecting knitwear, improving storage, preserving delicate fabrics or helping clothes stay in better condition for longer.
We don’t follow trends. We focus on timeless wardrobe care principles that help people protect the clothes they already own.
OUR AREAS OF EXPERTISE
Total Wardrobe Care specialises in:
• Clothes moth prevention
• Natural moth repellents
• Clothing storage
• Garment preservation
• Cashmere care
• Knitwear protection
• Wardrobe organisation
• Seasonal clothing storage
• Luxury garment care
• Clothing longevity
• Sustainable wardrobe management
• Natural wardrobe fragrances
• Clothes care and maintenance
For more than 34 years, these have been the subjects at the centre of our work.
ROOTED IN NATURE
Based on the edge of the beautiful New Forest, nature has always influenced our approach.
We believe wardrobe care should work with nature rather than against it.
That’s why many of our products feature carefully selected botanical ingredients and essential oils, including cedarwood, vetivert, may chang and lavender. These natural fragrances help create wardrobes that smell fresh and inviting while supporting our broader philosophy of natural clothing care.
The scents that run through our collections are inspired by the countryside around us and reflect our belief that caring for your wardrobe should be both effective and enjoyable.
SUSTAINABILITY THROUGH LONGEVITY
Long before sustainability became a mainstream conversation, we were encouraging customers to repair, protect and care for the clothes they already owned.
We believe the most sustainable garment is the one already hanging in your wardrobe.
By helping customers prevent damage, extend garment life, store clothing correctly and make better use of what they already own, we help reduce unnecessary waste and encourage a more thoughtful approach to fashion consumption. Looking after clothes properly isn’t just good for your wardrobe. It’s better for the planet too.
TRUSTED EXPERTISE
Over the years, Julia Dee’s wardrobe expertise and the work of Total Wardrobe Care have been featured in some of the UK’s most respected publications and media platforms.
As featured in:
Vogue
The Telegraph
Woman & Home
InStyle
The Lady
Goop
Through interviews, expert commentary and practical advice, Julia has shared her knowledge on wardrobe organisation, garment care, moth prevention, clothing storage and sustainable wardrobe management with audiences throughout the UK and beyond.
LOOKING AFTER CLOTHES IS ABOUT MORE THAN CLOTHES
A wardrobe is more than a collection of garments.
It’s confidence. Memories. Favourite pieces. Investment purchases. Everyday essentials. The clothes that accompany us through life’s milestones and ordinary moments alike.
At Total Wardrobe Care, we believe those clothes deserve to be looked after.
Whether you’re protecting cashmere from moths, storing seasonal garments, organising your wardrobe or simply trying to make your clothes last longer, we’re here to help.
Because great wardrobe care isn’t about owning more.
It’s about caring better.
Explore our collection and discover a better way to care for your wardrobe.
